Collection One — Shop Now
Welcome
We built this space for the ones who feel too much. For the ones who fall fast. The ones who swoon hard. And the ones who mourn books and characters longer than they planned to.
The Swoon Society
For the brokenhearted. The book-obsessed. The ones who fell too hard for someone who doesn’t exist.
— The Swoon Society
“If a story ever ruined you, remade you, or made you believe in love again — you belong here.”
— The Swoon Society
“You don’t have to explain why you're still thinking about him.We already know. We’re still thinking about ours too.”
Built by Sisters. Bonded by Books.
We’re Emily and Ella—sisters, romantasy devotees, and lifelong lovers of stories that ruin you in the best way. One of us fell in love with books early. One of us fought to find her way to them. But when we finally met in the pages of a certain dragon-ridden romantasy (Liam Mairi, you did this to us), everything changed. The Swoon Society was born from that moment—from the ache, the obsession, the desire to find others who got it.
You're one of us. You always have been.
Reading isn’t a pastime. It’s a full-time emotional commitment. A lifestyle. A love affair. A calling.
— The Swoon Society
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